Benidorm is often pigeonholed as a loud, lively beach town—synonymous with skyscrapers, sunburnt tourists, and all-night parties. But the real Benidorm is layered, full of history, mystery, and natural beauty waiting to be uncovered by those willing to venture beyond the sun loungers. In this guide, we’ll explore the lesser-known yet immensely rewarding attractions and experiences that reveal the city’s diverse and surprising character.
1. Tossal de la Cala: An Ancient Iberian Outpost with a View
Nestled quietly at the westernmost point of Benidorm’s Poniente Beach is Tossal de la Cala, an archaeological gem dating back to the 3rd century BC. This hilltop once served as an Iberian settlement, and recent excavations have unearthed walls, ceramics, and tools, offering fascinating insights into pre-Roman civilizations. Unlike many historical sites turned tourist traps, Tossal remains tranquil, often devoid of crowds.
But the true payoff—besides standing on ancient stones—is the view. From here, the city’s modern skyline melts into the horizon, juxtaposed against the Mediterranean’s endless blue. It’s a perfect blend of past and present, ideal for photographers, history buffs, and solitude seekers alike.
Interesting fact: During the Spanish Civil War, this hill was also used as a lookout post, cementing its strategic relevance through centuries.
2. Sierra Helada Natural Park: A Wild Coastal Frontier
Stretching over 5,600 hectares, Sierra Helada (Frozen Mountain) is one of Costa Blanca’s most dramatic landscapes. Towering cliffs plunge into turquoise waters, seabirds wheel overhead, and gnarled pine trees sway in the sea breeze. The park offers several hiking routes, from leisurely coastal paths to more demanding ascents.
One of the most popular hikes leads to the Alt del Governador viewpoint. At 438 meters above sea level, it provides panoramic views over the coastline and, on clear days, even Ibiza. This is where Benidorm sheds its urban skin and becomes a place of wilderness, silence, and raw Mediterranean beauty.
Insider tip: Bring binoculars. The cliffs are home to peregrine falcons, kestrels, and even dolphins spotted near the shore.
3. Villajoyosa: The Sweet Escape
Only 10 km from Benidorm, Villajoyosa feels like stepping into a Mediterranean fairy tale. Known for its pastel-colored houses that line the beachfront, this town is also steeped in chocolatey history. The Valor Chocolate Museum—run by one of Spain’s oldest chocolate companies—offers free tours (and free samples). Learn about the cocoa trade, vintage machinery, and traditional chocolate-making processes.
Strolling through the old town, you’ll find artisan shops, fish markets, and quieter beaches with soft golden sand. Unlike Benidorm’s crowded playas, Villajoyosa invites slow mornings and quiet evenings.
Fun fact: The houses were painted in bright colors so fishermen could spot them from sea. It’s both practical and picturesque.
4. Benidorm Old Town: The Soul of the City
While the beachfront bustles with modernity, Benidorm’s Old Town (“El Casco Antiguo”) offers a delightful detour into the past. Think cobbled streets, wrought-iron balconies, and tiny plazas buzzing with local chatter. The Church of San Jaime and Santa Ana, built in the 18th century, is a stunning example of blue-tiled domes and whitewashed elegance.
The Mirador del Castillo—once a fortress protecting Benidorm from pirate invasions—is now a spectacular viewpoint. Grab a scoop of horchata or turrón ice cream and enjoy the sunset as street musicians play flamenco guitar.
Pro tip: Tapas Alley (Calle Santo Domingo) is the place to go. Locals still dominate the scene, and you can sample regional delights like bacalao croquettes and ensaladilla rusa.
5. La Cruz de Benidorm: A Hike with Spiritual Overtones
The story of La Cruz de Benidorm is a curious one. Installed in 1961 by Catholic friars in an effort to “redeem” the city’s increasingly risqué reputation, the cross has stood firm ever since—despite urban legends about being removed or vandalized.
The hike to the top takes around 45 minutes and winds through the Sierra Helada’s rugged terrain. The reward? An absolutely unbeatable view of the city skyline, especially at golden hour. Bring water, wear sturdy shoes, and don’t forget your camera.
Interesting aside: Locals often hike up at dawn or during full moons. It’s a spiritual experience for many.
6. L’Aiguera Park: Where Design Meets Tranquility
Designed by Ricardo Bofill, one of Spain’s most acclaimed architects, L’Aiguera Park is a neoclassical marvel. It stretches from the Town Hall to the bullring and functions like Benidorm’s green lung. Its twin amphitheaters regularly host concerts, community events, and summer cinema.
Shaded pergolas, elegant fountains, and Roman-inspired columns create an ambiance of classical leisure. It’s ideal for a morning jog or an afternoon escape with a book and bocadillo.
Did you know? The park was built over a covered ravine that once divided the city. Bofill literally unified Benidorm.
7. Street Art in Benidorm: An Urban Canvas
Benidorm is quietly becoming a canvas for contemporary artists. While graffiti often gets a bad rap, the city’s new murals and installations add character and color to otherwise nondescript buildings.
Neighborhoods like Foietes and El Campo are home to large-scale works that tackle themes from climate change to local folklore. Several walking tours now include stops at these murals, highlighting Benidorm’s growing cultural depth.
Tip: Check out Calle Tomás Ortuño for the latest street art hotspots.
8. Algar Waterfalls: A Day Trip to Paradise
Just 15 km inland, the Fonts de l’Algar offer an enchanting escape from coastal crowds. A series of natural pools, waterfalls, and stone stairways cut through the mountainside, creating a lush retreat ideal for swimming, picnicking, or simply soaking in nature.
The area is part of a protected ecosystem, and the water remains refreshingly cold year-round. There’s a modest entrance fee that helps preserve the site, and plenty of shaded areas for relaxing.
Local legend: The pools were once believed to have healing properties—especially for muscle pain and stress.
9. Gastronomic Benidorm: Beyond the English Breakfast
Yes, you can get a full English on every corner—but why would you, when the region offers such culinary variety? Seek out arroz a banda (rice in fish broth), fideuà (a paella-like noodle dish), and locally caught red prawns, which rival any in Spain.
Markets like Mercado Municipal de Benidorm offer fresh produce, jamón ibérico, and dozens of olive varieties. And don’t miss out on local vermouth or horchata, especially on a hot afternoon.
Pro tip: Visit Restaurante Ulia for a high-end local dining experience with sea views.
10. Festivals and Traditions: The Heartbeat of Benidorm
From the Benidorm Song Festival—Spain’s answer to Eurovision—to traditional fiestas like Semana Santa and Las Fallas, the city knows how to celebrate. Streets burst with color, firecrackers echo through the night, and locals don their finest traditional outfits.
Fiesta de Moros y Cristianos in October is especially noteworthy. It commemorates the Reconquista with elaborate costumes, parades, and mock battles. It’s theatrical, noisy, and deeply rooted in Spanish heritage.
Tip: Plan your trip around one of these festivals for an unforgettable cultural immersion.
Conclusion
Benidorm is so much more than a beach. Beneath the flashy exteriors lies a city of surprising depth—where ancient Iberian ruins meet urban street art, and neoclassical parks sit beside vibrant old town squares. Whether you’re a first-time visitor or a returning traveler, dig deeper and you’ll discover the rich soul of Benidorm.
This isn’t just a detour. It’s the real journey.
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